How Much Money Do Twitch Streamers Make, And How?

Published Jul 18, 21
5 min read

8 Ways Influencers Can Make Money Streaming On Twitch

With a sizable following you can apply for the Twitch Partner Program. That lets viewers subscribe to your channel, earning you money in the process. Again, you’ll share revenue with Twitch, but when you have subscribers you make money each month, whether or not those subscribers view videos and ads.

When it comes to making money with video, most streamers want to make money with livestreaming. Currently, Twitch is one of the best platforms to do that. Some of its top creators can make six to seven figures in just a single year. Twitch streamer Ninja earned over 5 million in 2020, making him the highest-paid Twitch streamer.

How To Do You Make Money On Twitch

However, you do not need millions of followers to make money on Twitch. If you want to turn a profit on Twitch, we will walk you through the steps you need to take to monetize your streams. Step one: build your audience It’s true you don’t need a massive audience however you still need an audience to start making money on Twitch.

How To Make Money On Twitch7 Ways To Make Money On Twitch In 2021


Growing your community relies more on who you socialize with and how you socialize rather than how good you are at gaming. How to make money when first starting out It’s going to take some time before you can become an Affiliate on Twitch. Even after you become an Affiliate, it may take some time before you start making money.

Making Money On Twitch

There are other ways outside using your perks as an Affiliate to earn money by streaming on Twitch. Here are a few ways to earn money when you’re not in the Affiliate program. Donations Generous audience donations could make a huge difference. Popular streamer Ludwig said when he started on Twitch, it took him a while to make money.

Monetize Your Content On TwitchTwitch's Business Model – How Does Twitch Make Money?


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Just because a brand wants to advertise doesn’t mean it’s a good fit for you, your stream, and your audience. Merchandise Selling merch is a great way to earn money and spread the word about your brand. Many online retailers produce whatever merch design you have in mind and give you a cut of the profit.

How Do Twitch Streamers Make Money?

Broken out into weeks, it is about two hours per week)At least 7 unique broadcasts days in the last 30 days (which is about two streams per week)An average of 3 concurrent viewers or more over the last 30 days, At least 50 followers How you earn money as an Affiliate Once accepted into the Affiliate program, you can receive revenue through subscriptions, bits, and ads.

The way subscriptions work, viewers who subscribers get access to special chat perks non-subscribers don’t have. For instance, they can get unique emotes only subscribers can use. Twitch’s subscriber system works in a tiered structure. A tier one sub costs $4. 99 a month, meaning if a subscriber buys one tier one sub, they pay $4.

How Many Twitch Followers To Make Money (Or Make A Living)

Remind people to use their Primes. Many people forget they have a free subscription, so reminding them will likely lead to them using it on you. Bits Bits are another major way streamers earn money as an Affiliate. They are virtual emotes viewers can buy to support streamers. Viewers buy Bits to Cheer in chat.

Finally: Become a Partner The final step is to become a Twitch Partner. Twitch Partners earn revenue similarly to Affiliates. They still make money through subscriptions, ads, and bits. Essentially, Partners get more control over their finances on Twitch. For instance, they can run more mid-roll ads than Affiliates. Additionally, Twitch covers revenue payout fees for Partners.

How To Make Money On Twitch? [2021 Guide]

While many say it’s too late to make it on Twitch, due to the number of streamers on it, that’s far from true. If you take the time to build your community, reach out to other streamers, and continually engage with the community, you can make it on Twitch. Remember, while you can make money on Twitch, it’s not an easy way to make a quick buck.



Money should never be the end goal for streaming on Twitch; it should be a perk you get along the way.

The Ins And Outs Of Earning Money On Twitch

Here are a few ideas: Twitch allows you to stream only to subscribers. Have set times where you produce sub-only content. Make it something unique to the rest of your work. Don’t overdo this as it could alienate the rest of your community. Allow subscribers to interact with you in your stream.

How Can I Make Money On Twitch In 2021Can You Make Money On Twitch?


Create an on-the-spot haiku for them or have designated channels in your Discord for them. There are many ways you can interact with your community. Be creative and come up with something special. Always thank those who subscribe. Show genuine gratitude. Not only will this encourage your viewers to continue to subscribe, but it also may inspire others to subscribe as well.

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